THE BRAND MARKETER’S SURVIVAL GUIDE
TO 2020
The impact of COVID-19 on the sports and entertainment world has been monumental. Economic changes and event cancellations across the country have brought the future of live events, traditional sponsorships, and marketing in 2020 into question – what does this mean for artists, athletes, fans, and brand marketers?
We discuss trends in media and answer questions about reallocating marketing dollars in our Brand Marketer’s Survival Guide to 2020!